International Avenue Design Initiative launched in January 2004 was a partnership between the University of Calgary - Faculty of Environmental Design Dept,and the International Avenue BRZ. The long term partnership was designed to improve the physical environment through a phased implementation strategy.

Aspiring to the great urban streets of the world, the International Avenue Design Initiative (IADI) was pleased to announce the completion of its award winning report "Envisioning International Avenue," authored by Dr. Robert Kirby and Gian-Carlo Carra on behalf of the team in 2004.

The report outlines the transformation of International Avenue (17th Avenue SE corridor and Greater Forest Lawn) and offers a vision of International Avenue over 25 years. Among a number of strategies identified in the report, two recommendations are key. The first is to establish a clear urban design and transportation strategy for the Avenue which will balance pedestrians and large volumes of traffic through a multi-modal boulevard. The other to create a series of neighbourhood and urban centres. The plan recommends greater residential density and intense street level activity on the corridor.

Winner of the Charter Award from the Congress of New Urbanism.

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